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Marketing
First impressions sell plants. These posts cover how to take catalog-worthy photos, choose the right supply partners, and present your brand in a way that builds trust and drives demand. It’s about clarity, consistency, and confidence—online and in person.


Spring Update: Wins, Lessons, Next Steps
It’s been four months since we launched Standard Nursery LLC in February, and I wanted to share a quick update. Spring is finishing...

Josh LaPoint
May 303 min read


Why I Joined the OAN
I’ve recently become a member of the Oregon Association of Nurseries and wanted to share some of the benefits they bring as well as the...

Josh LaPoint
Apr 113 min read


How to Choose the Best Wholesale Nursery for Your Needs
Anyone who has spent time visiting nurseries in Oregon will have noticed that each wholesale nursery does things a little differently. ...

Josh LaPoint
Mar 144 min read


How to Take Catalog Quality Pictures
Before we get into this, I just want to reinforce that you don’t need special equipment. I prefer an iPhone. It takes awesome pictures...

Josh LaPoint
Jan 45 min read
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