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Marketing
First impressions sell plants. These posts cover how to take catalog-worthy photos, choose the right supply partners, and present your brand in a way that builds trust and drives demand. It’s about clarity, consistency, and confidence—online and in person.


Spring Update: Wins, Lessons, Next Steps
It’s been four months since we launched Standard Nursery LLC in February, and I wanted to share a quick update. Spring is finishing...

Josh LaPoint
May 303 min read
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Why I Joined the OAN
I’ve recently become a member of the Oregon Association of Nurseries and wanted to share some of the benefits they bring as well as the...

Josh LaPoint
Apr 113 min read
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How to Choose the Best Wholesale Nursery for Your Needs
Anyone who has spent time visiting nurseries in Oregon will have noticed that each wholesale nursery does things a little differently. ...

Josh LaPoint
Mar 144 min read
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How to Take Catalog Quality Pictures
Before we get into this, I just want to reinforce that you don’t need special equipment. I prefer an iPhone. It takes awesome pictures...

Josh LaPoint
Jan 45 min read
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