About Standard Nursery LLC
Standard Nursery LLC was founded by Josh LaPoint with a simple vision of connecting the needs of nursery distributors with the production capacity of growers.
We use grow agreements to build the needs of our customers directly into the production plans of top growers.
With minimum specifications for every plant, set pricing, and a designated shipping window, our growers become an extension of your own facilities.
This unique model gives everyone proactive control over their own supply chains and their businesses.
We also provide traditional brokering services, helping to meet the urgent needs of customers by sourcing products and delivering across the country.
Please let us know if you are interested in collaborating with us on this great project!
-Josh LaPoint
Meet the Team
We strive to provide our customers with fast, personalized service, deep product knowledge, and local support. That’s why Standard Nursery is proud to partner with outside representatives Sunshine Stock and Gerber Horticulture.
Josh LaPoint
Owner, Standard Nursery LLC
Josh LaPoint is a first-generation nurseryman who entered the industry in 2016 after seeing a “Sales Rep Wanted” sign at a large wholesale nursery. With no experience, he learned fast, traveling the U.S. and Canada, building strong relationships, and soaking up knowledge. In fall of 2020, he left to help turn around Oregon operations for a major grower, learning resilience and the complexity of production planning. In 2024, he had an idea to increase profitability and reduce waste so he decided to found Standard Nursery to align grower production with buyer demand and build lasting partnerships.
Territory: Midwest, Plains and East Coast of the United States and Canada
Learn more about Josh LaPoint and stay connected with Standard Nursery LLC on LinkedIn and by subscribing to our email list.
Alberto Valerio
Inside Sales
Alberto Valerio began his career in the construction industry managing client relationships and coordinating projects for his father's business. He entered the nursery industry several years ago and has had great success on the production side managing IPM and helping to lead the production team on an interim basis. These experiences gave Alberto a well-rounded understanding of plant health, crop management, and team coordination.
Alberto is focused on taking our company to the next level with faster customer service, top notch quality control, and shipping.
Territory: Midwest, Plains and East Coast of the United States and Canada
Learn more about Alberto and stay connected with Standard Nursery LLC on LinkedIn and by subscribing to our email list.
Micca Rasp
Owner, Sunshine Stock LLC
405-416-3583
Micca Rasp began her career in the green industry as the inventory manager for a large B&B tree farm. This was fueled by her passion for the outdoors and ultimately merged with her love for others as she moved into sales. Over years of successfully building relationships and becoming an expert in wholesale nursery sales, Micca Rasp has sold trees, shrubs, and all kinds of nursery stock from growers across the country into Oklahoma, Texas, NW Arkansas, and Southern Kansas.
Her talent for connecting buyers with the right material has made her a trusted resource in the region.
Territory: Oklahoma, Texas, NW Arkansas, and Southern Kansas.
Learn more about Micca Rasp and the solutions offered by Sunshine Stock online at www.sunshinestockllc.com.
Jon Gerber
Owner, Gerber Horticulture
303-710-7924
With over 25 years of experience in the nursery industry, Jon brings a deep understanding of plant material and customer needs. Over the years, Jon has held leadership roles in sales, procurement and shipping, honing skills in both operations and customer service. Since 2019, Jon has been Territory Sales Representative focusing on selling beautiful plants to awesome people.
As a Colorado Certified Nursery Professional, Jon has particular expertise in high-altitude plant varieties, making them a valuable resource for customers in challenging growing environments.
Territory: Colorado
Learn more about Jon Gerber and the other product lines he represents online at www.gerberhort.com
Established in 1936
Proud Member since 2025
Established in 1933
Proud Member since 2025
Established in 1922
Proud Member since 2026
Core Values
Always Bring Value
It is our aim to always bring value in everything that we do. Value for our customers, value for our vendors, value for the industry as a whole. This inspires our innovation and collaboration.
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Plan for the Future
We begin with the end in mind. We pursue long-term goals and strategies over instant gratification. We believe in taking a very intentional, proactive approach to everything that we do.
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Live with Integrity
We believe in the Golden Rule and strive to earn the trust of our partners. We choose actions and strategies that allow us to sleep well at night. We do our best and take responsibility for any mistakes.
Standard Nursery LLC seeks to add stability to the nursery market by helping vendors sell speculative crops while focusing on merging the purchasing needs of customers with the production plans of growers through the creation of broad spectrum grow agreements.
Meet the Owner
Josh LaPoint
Josh LaPoint is a first-generation nurseryman. In 2016, he began his career in the industry by pure providence. One day, he was driving past a wholesale production nursery when he noticed a sign saying, "Sales Rep Wanted." He applied and they graciously decided to take a chance on hiring him despite having zero experience. Over the next four years, he learned the plants, their specifications, customer expectations, and how to manage logistics. During that time, he was blessed to travel across the United States and Canada visiting customers and building strong relationships in the industry. Every nursery does something a little differently and he soaked it all in, asking many questions and trying to learn as much as possible.
In fall of 2020, Josh was recruited to help turn around the Oregon growing operations of a large nursery management company. For an enthusiastic young man, this was an incredible chance to prove himself and try new things. Over the next four years, Josh learned many lessons. Chiefly, he learned how to be persistent and resilient. The nursery industry is the best industry in the world, but it is certainly not the easiest.
One challenge Josh encountered during his role as Sales Manager was production planning. He was part of a team who worked on the shrub portion of the production plan. They would analyze sales histories, review availabilities of competitor nurseries, and evaluate promising new cultivars to introduce. It was their mission to adjust the production plan to achieve the company's goals of offering continuous availability without getting stuck in a production glut.
The team was quite successful. The achievement of near continuous availability enabled the sales team to add to orders as customers compensated for missed allocations by other growers. Josh realized it was an industry-wide issue. Busy buyers spent days placing their orders for spring, deliberately choosing which items they bought from which nurseries, only to be shorted on allocations and have to return to the drawing board. What a tremendous waste!
That is when Josh decided to start Standard Nursery in hopes of helping to connect the needs of customers directly into the production plans of growers. The goal is to remove the guesswork and cultivate long-term relationships of collaboration based on mutual benefit and profitability. Please reach out if you have any questions or would like to discuss further opportunities or challenges facing your business.
Josh LaPoint, Cell 503-713-9907